This is a project from my second year of University, named Professional Practise: Design Studio. In this project, I was given a brief to create a poster around a new New Balance shoe from Tokyo Design Studio. I created these designs around a Japanese aesthetic, the pink poster being a neon driven poster, symbolising the neon lights that are so common in Tokyo. I explored the aesthetic of retro-futurism, with the main poster created around the theme of futurism. I used the neon ring as a light to shine on the shoe, with a under glow from the red wireframe at the bottom of the poster. I think that these designs work well to fit into the neon Tokyo and futurism theme whilst allowing enough space to highlight the main focus points of each poster being the shoes. I enjoyed working with a brief and exploring the different genres and aesthetics within it.
